Poll: Despite Struggles, Rural Americans Feel Connected to Communities

Nearly three-quarters of rural Americans rate their quality of life as good or very good, according to the survey.

Nearly three-quarters of rural Americans rate their quality of life as good or very good, according to the survey. Shutterstock

 

Connecting state and local government leaders

Civic engagement is high among rural residents, which may offset negative feelings about financial insecurity and access to health care.

Most rural Americans are happy with their quality of life and optimistic about their ability to play a part in their communities, despite ongoing struggles with financial insecurity and access to health care, according to new polling from NPR, the Harvard School of Public Health and the Robert Wood Johnson Foundation.

“Rural Americans are largely civically and socially engaged, see their communities as safe, and value their quality of life. However, a smaller but considerable share struggle with financial insecurity, internet access, housing problems, and accessing affordable, quality health care,” says the report, the second in a series titled “Life in Rural America,” an ongoing grant for public opinion polling on broad health topics.

The poll, conducted from January through March, surveyed 1,400 adults residing in places that are not part of metropolitan statistical areas. The survey has a margin of error of plus or minus 3.5 percentage points.

According to the results, nearly half of respondents said they would have a problem paying in full for an unexpected $1,000 expense, the median amount of a low-income family’s “most expensive financial shock” each year. More broadly, four in 10 rural adults said they or their families had struggled to pay bills in the past few years, including medical bills or dental treatments (32 percent), rent or house payments (19 percent) and food (17 percent).

In the past year, 26 percent of rural Americans needed health care but did not receive it. For 45 percent of those respondents, money—specifically, not being able to afford the cost of care—was the main reason, followed by inconvenient office locations (23 percent), not being able to get an appointment during hours that worked (22 percent) and difficulty finding a provider who accepted their health insurance (19 percent). Those numbers underscore ongoing issues in both the health-care and insurance industries, said Robert J. Blendon, co-director of the survey.

“Even with major improvements in health insurance coverage over the last decade, it is concerning that one in four rural Americans are struggling to get the health care they need,” said Blendon, a professor of health policy and political analysis at the Harvard T.H. Chan School of Public Health, in a statement.

Telehealth—accessing health providers remotely, typically via the internet—is an option for Americans residing in remote rural locations, but the reach of that option is limited by the lack of reliable broadband in those communities. One in five survey respondents said accessing high-speed internet is a problem for their families, leading to gaps in care and an inability to “participate in the digital economy, creating a major divide between rural and urban areas,” the report says.

Despite those struggles, rural Americans feel happy and secure in their communities. Most (73 percent) rate their quality of life as good or excellent, and 98 percent said their communities were either very or somewhat safe from crime. Those outlooks may be related to the level of community involvement present in rural areas—49 percent of survey respondents had volunteered with organizations “working to make their local community a healthier place to live,” while 37 percent had attended political meetings on local affairs and 31 percent had volunteered with a religious organization. Additionally, 61 percent belong to health, social or community service groups, including hobby and craft groups, fraternities or sororities and religious groups.

And while 18 percent of rural residents say they “always or often” feel isolated or alone, 92 percent said they have at least a few people nearby they can count on for help or support.

Taken together, those results help “build a more complete understanding of the challenges to being healthy and the strengths of rural places in fostering good health,” Richard Besser, president and CEO of the Robert Wood Johnson Foundation, said in a statement. “While it’s encouraging to see neighbors looking out for each other and strong networks of social support, it’s sobering to see that rural families struggle to pay for housing or food, go without needed medical care and lack financial security and essentials like high-speed internet access.”

X
This website uses cookies to enhance user experience and to analyze performance and traffic on our website. We also share information about your use of our site with our social media, advertising and analytics partners. Learn More / Do Not Sell My Personal Information
Accept Cookies
X
Cookie Preferences Cookie List

Do Not Sell My Personal Information

When you visit our website, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer. Click on the different category headings to find out more and change our default settings according to your preference. You cannot opt-out of our First Party Strictly Necessary Cookies as they are deployed in order to ensure the proper functioning of our website (such as prompting the cookie banner and remembering your settings, to log into your account, to redirect you when you log out, etc.). For more information about the First and Third Party Cookies used please follow this link.

Allow All Cookies

Manage Consent Preferences

Strictly Necessary Cookies - Always Active

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data, Targeting & Social Media Cookies

Under the California Consumer Privacy Act, you have the right to opt-out of the sale of your personal information to third parties. These cookies collect information for analytics and to personalize your experience with targeted ads. You may exercise your right to opt out of the sale of personal information by using this toggle switch. If you opt out we will not be able to offer you personalised ads and will not hand over your personal information to any third parties. Additionally, you may contact our legal department for further clarification about your rights as a California consumer by using this Exercise My Rights link

If you have enabled privacy controls on your browser (such as a plugin), we have to take that as a valid request to opt-out. Therefore we would not be able to track your activity through the web. This may affect our ability to personalize ads according to your preferences.

Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Social media cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.

If you want to opt out of all of our lead reports and lists, please submit a privacy request at our Do Not Sell page.

Save Settings
Cookie Preferences Cookie List

Cookie List

A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Functional Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Performance Cookies

We do not allow you to opt-out of our certain cookies, as they are necessary to ensure the proper functioning of our website (such as prompting our cookie banner and remembering your privacy choices) and/or to monitor site performance. These cookies are not used in a way that constitutes a “sale” of your data under the CCPA. You can set your browser to block or alert you about these cookies, but some parts of the site will not work as intended if you do so. You can usually find these settings in the Options or Preferences menu of your browser. Visit www.allaboutcookies.org to learn more.

Sale of Personal Data

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Social Media Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.

Targeting Cookies

We also use cookies to personalize your experience on our websites, including by determining the most relevant content and advertisements to show you, and to monitor site traffic and performance, so that we may improve our websites and your experience. You may opt out of our use of such cookies (and the associated “sale” of your Personal Information) by using this toggle switch. You will still see some advertising, regardless of your selection. Because we do not track you across different devices, browsers and GEMG properties, your selection will take effect only on this browser, this device and this website.