Connecting state and local government leaders

Local Police Department’s Tweet About ‘Undercover 420 Operations’ Goes Viral


Connecting state and local government leaders

Police in Wyoming, Minnesota had some fun on social media on April 20, a celebratory day for marijuana enthusiasts.

Police in Wyoming, Minnesota took to social media Thursday to poke fun at marijuana enthusiasts celebrating April 20, or “420,” a day that for decades has been synonymous with smoking pot and cannabis culture.

“Undercover #420 operations are in place. Discreet traps have been set up throughout the city today. #Happy420,” the police department tweeted from its official account. In a photo in the tweet, video games, Doritos, Cheetos and a White Castle bag are staged near a picnic table, while a uniformed police officer, with what looks to be a fishing net, lurks in the background.

By mid-day the tweet had been retweeted 55,000 times and liked 86,000 times.

Some Twitter users razzed the police back:

In response, another Twitter user defended the police department’s sense of humor:

The Wyoming Police Department took advantage of the buzz their tweet generated to draw attention to more serious matters, also tweeting: “All jokes aside, substance abuse is a real issue. We use tongue in cheek humor to bring attention to those issues.”

Wyoming, Minnesota is located about 25 miles northeast of Minneapolis and has about 7,800 residents.

Bill Lucia is a Senior Reporter with Government Executive’s Route Fifty and is based in Washington, D.C.

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