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“In my six years of local government, ‘Paving for Pizza’ is the coolest project I have worked on,” according to a town administrator.
Most everyone working in the state and local government world should be familiar with the term public-private partnership, especially those who are focused on infrastructure. But Bartonville, small rural Texas community about 35 miles northwest of downtown Dallas, has deployed a different type of P3 for an infrastructure project, what one official has dubbed a “public-pizza partnership.”
In a recent Engaging Local Government Leaders blog post, Bartonville Town Administrator Michael Montgomery discussed the unusual way the community had its potholes fixed: Paving for Pizza, a Domino’s Pizza promotional campaign being developed by global advertising firm Crispin Porter + Bogusky was seeking local governments to partner with.
“In my six years of local government, ‘Paving for Pizza’ is the coolest project I have worked on,” Montgomery wrote for ELGL, adding:
While it may seem too good to be true, the concept is simple. Domino’s grants funds to a city. The city uses those funds to fix potholes.
I presented the idea to my Town Council in September 2017. Bartonville would serve as the pilot city for the Domino’s initiative. Domino’s wanted Bartonville to serve as the pilot city to prove the concept. Our elected officials were excited that someone other than Bartonville taxpayers would be paying to fix our roads. A simple agreement was executed between the Town of Bartonville and CP+B. Upon signing the agreement, we received funds to fix potholes.
Domino’s has similarly partnered with Milford, Delaware; Athens, Georgia; and Burbank, California.
Michael Grass is Executive Editor of Government Executive’s Route Fifty and is based in Seattle.
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